Rope Lace Supply was chosen to represent Florida this year in Google's Economic Impact Report. Each year, fifty business are chosen, one from each state.
We use Google Ads and Analytics to help us find customers all over the globe, so being invited to their headquarters to learn more about these tools was a great opportunity.
On the first day we were welcomed to the Google campus with custom shoelace pins that were made to represent RLS. The whole point of the pins was to trade them with the other companies that were there so that you could learn their stories. We met a lot of different people and it was amazing to learn that most small businesses go through the same struggles no matter what they sell. Learning from each of these companies was great and hearing their stories was inspiring.
On the second day we learned about specific ad techniques and how to use Google Analytics in the best way for RLS. We learned a lot from some insightful speakers at Google. We are taking back all of the things we learned to optimize our customer experience for you guys!
We would like to thank Google for having us and we look forward to growing with Google.
Click here to view the official Google Economic Impact Report